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Article: Gifts for Good Climate Action Plan: Leading by Example

Gifts for Good Climate Action Plan: Leading by Example

Gifts for Good Climate Action Plan: Leading by Example

Our Commitment


Inspired by the same spirit of purpose and generosity that has driven Gifts for Good since its founding, we are committed to supporting the global effort to limit climate change to 1.5°C above pre-industrial levels. We recognize that responsible businesses — especially those whose mission is social and environmental impact — have a unique obligation to lead by example in caring for the planet.

Our Climate Action Plan outlines how Gifts for Good will reduce its negative climate impact across our operations and value chain. As a lean, fully remote company that curates products from 70+ nonprofit and social enterprise makers, we focus our efforts on the areas where we have direct influence: our product marketplace, client gifting practices, and company operations.

Our SMART Climate Targets

To turn commitment into action, Gifts for Good has established the following SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) climate targets:

GIFTforward ADOPTION
By December 2027, GIFTforward will be included as a standard option in a minimum of 75% of new corporate gifting proposals, as tracked in Gifts for Good’s sales CRM. Progress will be reviewed quarterly beginning Q2 2026. This directly reduces the volume of unwanted gifts — estimated at 40% of all corporate gifts — that would otherwise be discarded.

CATALOG SUSTAINABILITY STANDARD
By December 2028, at least 35% of active products listed in the Gifts for Good marketplace will be sourced from suppliers with at least one verified sustainability attribute — B Corp certification, Fair Trade certification, or primary materials that are recycled, repurposed, or reclaimed — as assessed through an annual catalog audit beginning in 2026.

REMOTE WORK POLICY
Gifts for Good will formally codify its fully remote operations model — adopted in August 2025 — as a standing company policy through at least 2030. This eliminates employee commute-related emissions from Gifts for Good’s operations and will be reflected in all future employee agreements and company policies.

Progress toward these goals will be measured annually and shared transparently with our leadership team, employees, supplier partners, and clients through our annual Impact Report.

How We’ll Make It Happen

Gifts for Good’s climate strategy is built around three areas where we have direct influence: the gifts we curate, the way our clients give, and how we operate as a company. We will focus our efforts here:

MARKETPLACE CURATIONBy December 2027, GIFTforward will be included as a standard option in a minimum of 75% of new corporate gifting proposals, as tracked in Gifts for Good’s sales CRM. Progress will be reviewed quarterly beginning Q2 2026. This directly reduces the volume of unwanted gifts — estimated at 40% of all corporate gifts — that would otherwise be discarded.

CLIENT GIFTING PRACTICES
GIFTforward addresses one of the most underappreciated sources of gifting-related waste: unwanted gifts. Approximately 40% of corporate gifts go unused or are thrown away. By embedding GIFTforward as a standard proposal option, we encourage clients to build choice into their gift programs — giving recipients the agency to select something they actually want and dramatically reducing end-of-life product waste. We will train our sales team to lead with GIFTforward in client conversations and track adoption quarterly through our CRM.

COMPANY OPERATIONS
In August 2025, Gifts for Good transitioned to a fully remote operations model. This structural change eliminates employee commute emissions from our footprint entirely. We will codify this as a formal standing policy, ensuring it is reflected in employment agreements and company handbooks. Business travel will continue to be kept to a minimum through a virtual-first meeting culture.

Resource Allocation


¹Sources: Employee Benefit News (Arizent, 2023), benefitnews.com/news/how-to-keep-sustainability-at-the-core-of-corporate-gifting; Business.com Corporate Gift Study, business.com/customers/corporate-gift-study.

Implementing this Climate Action Plan requires purposeful allocation of human, technical, and financial resources. As a lean company, we have designed our commitments to fit our actual capacity — meaningful but achievable without dedicated sustainability staff.

GOVERNANCE
The CEO & CIO, as Gifts for Good’s highest governing authority, hold ultimate accountability for this plan. Day-to-day implementation responsibility will be shared with our Strategic Impact and Alliances Manager (catalog sustainability target) and the Director of Sales (GIFTforward adoption target). Our Chief Operating Officer will own the remote work policy formalization. Progress against all three targets will be reviewed by leadership on an annual basis.

HUMAN RESOURCES
No new hires are required to implement this plan. The sourcing team will incorporate sustainability criteria into catalog curation decisions as part of their existing workflow. The sales team will be trained to present GIFTforward proactively in client proposals, with talking points and resources provided. People Operations will update the employee handbook to formally document the remote work policy.

TECHNICAL RESOURCES
GIFTforward adoption will be tracked directly within Gifts for Good’s existing sales CRM, requiring no new tools. The catalog audit will be conducted using Gifts for Good’s newly built impact tracking system, coming in Summer 2026, with simple metafield attributes added to each product record. No new carbon accounting software is required at this stage.

 FINANCIAL RESOURCES
The financial investment required for this plan is minimal. The catalog audit, CRM tracking, and remote work policy formalization can be accomplished within existing operational budgets. Any future investments — such as sustainability-focused supplier development or carbon offset purchasing — will be evaluated as the company grows and will be brought to leadership for approval.

Stakeholder Engagement


Climate progress at Gifts for Good is a shared effort across our team, our product partners, and our clients. We will engage each group in ways that match the relationship and our actual capacity to follow through:

EMPLOYEES
All team members will be informed of this Climate Action Plan and Gifts for Good’s three targets. Progress will be shared at annual all-hands meetings. The fully remote work policy will be communicated as a standing commitment, and team members will be encouraged to bring forward any ideas for reducing Gifts for Good’s environmental footprint. Sustainability is embedded in who we are as a company, and we want every team member to feel ownership of it.

PRODUCT PARTNERS
Gifts for Good sources from 70+ nonprofit and social enterprise makers. We will not impose new compliance burdens on existing partners, many of whom are small organizations operating on lean resources. Instead, we will make sustainability attributes — such as B Corp certification, Fair Trade status, and recycled content — a visible and valued part of how products are featured in our marketplace. As we add new products over time, sustainability credentials will be a meaningful factor in curation decisions.

CORPORATE CLIENTS
Our corporate clients are where our climate impact is most visible. We will train our sales team to lead with GIFTforward in proposals, clearly communicating the waste reduction benefit to sustainability-conscious buyers. Client-facing marketing will highlight the environmental attributes of Gifts for Good’s catalog — including ocean plastic removal, tree planting, reclaimed materials, and recycled content — so that clients understand that choosing Gifts for Good is itself a climate-positive decision.

Governance and Approval


This Climate Action Plan has been reviewed and approved by Gifts for Good’s executive leadership team — the company’s highest governing body for strategic initiatives — including the Chief Executive Officer and senior leadership. Executive leadership is accountable for overseeing the implementation of this plan, allocating appropriate resources, and ensuring that progress is reviewed and reported annually.

This plan will be reviewed no less than annually and updated as the company grows, as new reduction opportunities are identified, and as the science and standards around corporate climate action evolve. Material changes to targets or scope will be re-approved by the executive team and communicated publicly in our annual Impact Report. The plan will be incorporated into Gifts for Good’s B Corp certification documentation and recertification process.

Approved by: Executive Leadership Team, Gifts for Good
Date of Approval: April 2026 | Next Review Date: April 2027

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