We're Now Climate Label Certified: How Gifts for Good is Doubling Down on Climate Accountability

Photo by Zac Wolff on Unsplash

The Climate Label is a next-generation certification program that holds companies accountable not just for what they promise, but what they fund.

Created by The Change Climate Project (formerly Climate Neutral), the label requires businesses to:

• Measure full emissions across Scopes 1, 2, and 3
• Establish a Climate Transition Budget (CTB) tied to their emissions total
• Fund long-term value chain improvements, not just offsets
• Implement reduction action plans
• Report climate data publicly in a certified brand directory

By tying climate accountability to financial contributions, the program ensures that sustainability goals are not just stated—they’re paid for and tracked.

Here’s how we achieved our 2025 Climate Label recertification:

• Measuring Our Emissions: As part of the certification process, we calculated our operational emissions for the 2024 reporting year. Working with The Change Climate Project’s measurement tools and methodology, we identified a total footprint of 36 tons of CO₂ across our operations. This figure reflects the emissions associated with our internal operations and services—and sets the baseline for our Climate Transition Budget and annual reduction planning.
• Committing to Emissions Reductions: Each certified company is required to implement new, measurable reduction strategies. This year, we committed to launching a low-carbon business travel policy while continuing our remote-first model, eliminating the emissions tied to a physical office. Both initiatives were approved, and build on years of work minimizing our footprint through smarter packaging, digital-first operations, and efficient resource use.
• Investing Through a Climate Transition Budget: One of the most powerful aspects of the new Climate Label is the requirement to invest in long-term, systemic changes—what’s called Value Chain Abatement (VCA)

Our value chain abatement wasn’t just 100%—it ended up being over 1,000% and we'll continue to lead with action and exceed expectations wherever we can.

One standout initiative was our rollout of a reusable shipping bag program for Subaru, one of our largest clients, in partnership with Boox. Traditional mailers are single-use and often end up in landfills after just one trip. Boox Bags are designed for reuse: gift recipients simply return the bag via a prepaid label, and it’s cleaned and put back into circulation.

This circular packaging system reduces waste, cuts carbon emissions, and aligns beautifully with our mission to deliver gifts that give back—not just to people, but to the planet.

Thanks to this initiative, we fulfilled our Climate Transition Budget entirely through impactful supply chain improvements—without the need to purchase offsets.

Sustainability has always been core to who we are. But in a business landscape crowded with greenwashing and vague promises, we believe in taking a different path—one that’s transparent, data-driven, and rooted in accountability.

This certification isn’t just another badge—it’s proof that our climate commitments are funded, measurable, and enduring.

We know that each year brings new challenges—and new opportunities for impact. As we look ahead, we’re exploring deeper ways to reduce emissions in areas like AI usage, data storage, and other behind-the-scenes tech operations that often fly under the radar.

We’re also continuing to invest in sustainable product partners and circular logistics, scaling the ripple effect of every gift we deliver.

We’re proud to stand alongside 15 other pioneering brands as part of the first-ever Climate Label cohort. You can read the full press release from The Change Climate Project to learn more.

Together, we’re showing what it looks like when businesses lead with purpose—and put their dollars where their impact is.