Rareform partners with the three largest names in Out-of-Home Advertising to rescue thousands of billboards from landfills each month. Once collected from across the country, these durable vinyls are transported to hubs in Los Angeles and Nashville, where their second life begins.
At each facility, teams sort, clean, and cut the weather-resistant material to craft one-of-a-kind bags and accessories—each piece shaped by the unique patterns and designs of its original billboard. No two items are ever the same.
After years of refining its process and building a nationwide network of upcycling partners, Rareform has become a quiet but impactful force in sustainable design. From vinyl banners to mesh materials, the company is committed to giving hard-to-recycle materials a meaningful second life—proving that sustainability isn’t a trend, but a standard. Gifts for Good are proud to have diverted 5 large billboards from landfills in 2024.