American Express - NPR's How I Built This SummitEvent Activation
AMEX reached out to Gifts for Good to elevate the gifting experience for NPR’s How I Built This Summit in San Francisco. The AMEX team wanted to transition off traditional swag vendors to gifts that created a memorable experience for attendees.
Over 800 attendees were charged with “gifting it forward” to someone who helped them on their professional journey. Attendees had a choice of four different gift options and texted in the shipping information for the inspiring individual they wanted to appreciate and send their gift to. Each gift came with a powerful social impact story card to show how inspiring and important gifting with purpose can be.