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Our CEO - Laura Hertz - on her trip to Ethiopia to serve the community that Gifts for Good serve with Water for Good.
Laura Hertz - CEO & Founder of Gifts for Good - stands beside a modern desk and globe.

Why I Started Gifts for Good

I grew up in New York, raised by a nurse and a businessman. In me, you see a part of each of them—a strong operator and a person driven to help others. That pull toward service showed up early.

When Hurricane Katrina devastated New Orleans during my high school years, I couldn't watch from a distance. I organized a community service trip to Louisiana with classmates. What I saw there changed my plans entirely. I turned down my university acceptance and spent a year serving with AmeriCorps NCCC—the domestic Peace Corps—feeding and clothing the homeless in Sacramento, teaching geometry in an inner-city Los Angeles high school, building homes with Habitat for Humanity in Louisiana, and helping Southern California wildfire victims rebuild their lives.

My Journey to Gifts for Good

UC Berkeley, Haas School of Business. I chose Berkeley for its commitment to public service. I graduated with a business education—and a clearer sense of what I wanted to do with it.

Big Four accounting, San Francisco. Working with major corporations, I noticed that company gifts were almost never meaningful. Throwaways. Logo-stamped novelties destined for the junk drawer. I struggled to find gifts that reflected my own values. There had to be a better way.

Traveling the world. I discovered beautiful goods made by charities and cause-based enterprises—and wanted to help them reach more people. I applied to USC Marshall's Social Entrepreneurship program and, while there, built the concept that would become Gifts for Good.

 

Laura Hertz - CEO & Founder of Gifts for Good

2015: Gifts for Good launches.

We help companies give gifts that are premium, purposeful, and easy to execute at scale—while supporting the causes making them.

Today, we work with 70+ cause partners across 50 states and 72 countries.

 

What Guides Me

I'm proud to lead a Certified B Corporation and a woman-owned business.

But what actually drives this company is the belief I've held since New Orleans: that the everyday choices businesses make can either add up to nothing or add up to something meaningful.

I built Gifts for Good to make it easy to choose what's meaningful. Thank you for being part of that!

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