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With the rise in industrialization and urbanization we risk losing ancient forms of artistry that are only still practiced in rural communities. Roots Studio enables rural artisans to participate in the global economy without leaving their villages, thus helping to preserve indigenous culture and artistry, and enabling artisans to increase their income. They partner with indigenous artisans in India living on less than $1,000 annually. Over the past two years, they've worked with over 500 artisans across 5 states in India, returning profits back to the artists at 10 times the status quo.
Your purchase today supports employment of artisans and the preservation of cultural art in rural India.